SoftBank Telecom, the core company of the Fixed-line Telecommunications segment, is engaged in fixed-line telecom and ICT business solutions. In this dramatically changing business environment it is particularly important to maintain synergy with mobile communications services and propose compelling business solutions and new work styles.
As a fixed-line telecom business expert, SoftBank Telecom differentiates itself through price competitiveness, network reliability and ICT solutions, building on its trusted reputation and strong track record in the fixed-line telecom market. SoftBank Telecom provides tailor-made, total ICT solutions with a focus on five core business drivers: direct connection voice service (OTOKU Line), data transmission service, mobile service, cloud service, and PHS. And by combining these tools, SoftBank Telecom is transforming the way customers undertake business through ICT.
In February 2010, SoftBank Telecom introduced cloud computing services, collectively known as White Cloud, for corporate customers, strengthening its lineup by introducing new services such as White Cloud Desktop Service, a secure cloud-based desktop environment. By working closely with companies such as Google and major cloud computing technology firm VMware, Inc., SoftBank Telecom will enhance its offerings with a range of highly functional new services.
Focusing on work style innovation, SoftBank Telecom is striving to offer corporate customers greater convenience by providing these cloud computing services in a comprehensive package with telecommunications network and mobile devices.
SoftBank Telecom has been working to enhance and expand ICT infrastructure both in Japan and abroad to provide corporate customers with highly reliable network and data center services. In China where an increasing number of Japanese companies have started operations, cloud virtual server service is provided through a Shanghai data center of GDS Service Ltd.
Major Chinese data center company GDS Service Ltd., a major Chinese IT service provider with which SoftBank Telecom has formed strategic partnership.
In suburban Busan in Korea, SoftBank Telecom has built a data center with KT Corporation, the biggest telecom operator in Korea and a joint venture partner, to meet rapidly increasing demand for data center in light of the earthquake and tsunami in 2011 as well as to enhance data back-up capability against wide area disaster to better support business continuity and industry recovery.
Leveraging synergy of the SoftBank Group companies, SoftBank Telecom promotes sales of services through a cross-selling approach with the mobile communications business, with focus sales promotion of OTOKU Line and data transmission services and development of a more diverse and high value-added lineup of White Cloud services. In the mid- and long-term, SoftBank Mobile will offer new ICT solution service featuring application and device for mobile Internet utilizing existing network period.
In SoftBank Telecom all employees utilize the strength of the Group as an Internet company to the full. They have adopted early a flexible work style combing cutting-edge mobile devices such as iPhone and iPad and cloud computing, the style made possible by services of their own company. The expertise and knowhow that they have built from their own experience of using such services are incorporated in solution proposals to corporate customers and help SoftBank Telecom set itself apart from competitors.
SoftBank Telecom has formed partnerships with telecom operators around the world and various prominent companies including Google Inc., VMware, Inc. which is the largest provider of virtualization software for corporate users by market share, and GDS Service Ltd which is an operator of world-class data center with high availability. With the partnerships, SoftBank Telecom provides multinational companies with ICT environment available at anywhere around the world and works to build M2M*1 platform which enables users to centrally manage data and information from both within and outside Japan