The three telecommunication companies of the SOFTBANK Group have unified their service brand logo.

The SOFTBANK Group has upheld its corporate policy, ‘Endeavoring to benefit society and the economy and maximize enterprise value by fostering the sharing of wisdom and knowledge gained through the IT revolution’ since its foundation in 1981. In 2001, the Group entered into the broadband business very early and brought dramatic innovation to the internet environment in Japan, encouraged by overwhelming support from customers. The entries into the fixed-line telecommunications business in 2004 and into the mobile communications business in 2006 have enabled us to establish a foundation as a ‘comprehensive digital information company’ covering major domains of information and communication, namely broadband, fixed-line telecommunications and mobile communications.

The core of the foundation is formed with the three telecommunication companies of SOFTBANK TELECOM, SOFTBANK MOBILE and SOFTBANK BB that will become one beyond the borders. Not only providing service as a single entity but also materializing powerful synergies among the three will forge new values in flexible collaboration and realize richer communications to contribute to creation of new lifestyles and work styles for the 21st century. The unification of service brand logo represents our determination for a major change of the next generation.

It is not a question about ‘what we can do with fixed-line telecommunications and business solutions’ but a question about ‘what people want to do’ that we continue to ask ourselves. We will cater to ‘what people want to do’ through connecting fixed-line telecommunications and business solutions to mobile, broadband and all businesses of the SOFTBANK Group. Service surprising people, solutions vitalizing business and actions making the world more fun shall be born from free ideas beyond old boundaries.

We will change people’s lifestyles richer and more enjoyable through providing a true ubiquitous internet environment to all the people and all the places of life. With noble aspirations to become ‘the world No.1 internet company,’ we commit ourselves to continuous provision of innovative service.

Make business in Japan and the world more fun.
We appreciate your high expectations and continuous support to us, SOFTBANK TELECOM and the SOFTBANK Group.